# identity.md

## Organization Overview
- **Company Name:** Mylle
- **Mission:** To innovate the inflatable pool industry by offering minimalist, design-forward products that appeal to a modern, design-conscious audience.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** 2018 (Location Details forthcoming.)
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to design innovation, aesthetic excellence, and transforming everyday products into desirable lifestyle items. (See also: [About Mylle](https://mylleshop.com/pages/about))

## Operations & Structure
- **Business Model and Operational Approach:** Direct-to-consumer e-commerce specializing in design-forward inflatable pools, with a focus on product aesthetics and customer experience.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.